Social Media Management
Insights. Engagement. Views. Reels. Feeds. Posts. Likes. Save. Share. Followers. Favorites.
ALL THE WORDS!
Social media accounts are a must have for any company or nonprofit. But where do you begin? What platforms are best? Once you create an account, how do you know what to post? And more importantly, how will you find the time?
Worry no more. We are here to take the guesswork out. Let Bright & Gray Creative strategize, plan, and create content for you. We’ll sit down and talk through your long-term and short-term goals, and then come up with a strategy and plan for you. If you need help creating the content, posting regularly, and reading insights, we can do that too! We’ll be sure that we remain on brand and communicate your message effectively on a daily or weekly basis.
Effective social media management is crucial for you to build and maintain a strong online presence, engage with you target audience, and enhance brand visibility. Investing in social media management ensures proactive communication, fosters customer loyalty, and allows businesses to stay ahead in the competitive digital landscape.
invest in your brand
DIGITAL MARKETING ASSESSMENT
INITIAL CONTRACT FEE: $1,200 (ONE-TIME)
Dive into your marketing goals, target audience, and unique organization insights. Work to understand brand voice, values, and overall objectives..
We identify organization trends, strengths, weaknesses, opportunities, and threats. From this data, we collaboratively develop a customized digital marketing strategy.
Regular progress reports, insights, and adaptation strategies ensure that your digital marketing efforts remain effective and aligned with evolving organization needs and industry trends.
Social Media Management Packages (choose one)
$650/month
SOCIAL MEDIA LITE:
Includes management up to two platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
Curate and post 2 times per week (mix of static posts, reels, and videos)
Engage with followers through comments and DMs
Instagram & Facebook Stories twice per week.
Assist with boosted posts and Facebook Ads (ad costs will be billed to client)
Analytics reports and coaching along the way
$900/month
SOCIAL MEDIA GROWTH:
Most popular package!
Everything from the Lite Management Plan, plus…
Management up to four platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
Curate and post 3-4 times per week (mix of static posts, reels, and videos) Instagram & Facebook Stories 4-5 times per week.
Custom
SOCIAL MEDIA COMPLETE:
Everything from the Growth Management Plan, plus…
Professional photography sessions as neeed
Professional videography sessions as needed with videos high quality videos formatted for social media, website, YouTube channel and more.
This package must sign a 1-year contract.
Social Media Coaching
How it works:
Social Media Coaching is Bright & Gray Creative’s newest social media service. Like our other social media packages, this service is a flat, monthly fee, but is highly customizable depending on your budget, marketing needs, familiarity of social media, and goals. This service will be a 3 month minimum, with the option to go month-to-month after that. We will work with your to build your social media accounts from scratch OR customize your accounts to reflect your brand and get everything to a baseline for you to work from. From there, we’ll help you build content and give ideas for growth through weekly coaching calls with our team.
Coaching Investment:
Social Media Coaching is our most affordable social media package, but it’s also the most customizable! Unlike the other social media packages, monthly fees for coaching are depended on the lenght of your contract.
SHORT-TERM
SOCIAL MEDIA COACHING
$1,200 ONE-TIME MARKETING ADVISORY FEE | $400/MONTH COACHING FEE | 3 MONTH CONTRACT AND THEN MONTH-TO-MONTH OR OPTION TO RENEW AT 3, 6, OR 12 MONTH CONTRACT RATE
MID-TERM
SOCIAL MEDIA COACHING
$800 ONE-TIME MARKETING ADVISORY FEE | $350/MONTH COACHING FEE | 6 MONTH CONTRACT W/ OPTION TO RENEW AT 3, 6, OR 12 MONTH CONTRACT RATE
LONG-TERM
SOCIAL MEDIA COACHING
$400 ONE-TIME MARKETING ADVISORY FEE | $300/MONTH COACHING FEE | 12 MONTH CONTRACT W/ OPTION TO RENEW AT 3, 6, OR 12 MONTH CONTRACT RATE
WHAT’S INCLUDED:
30-day Marketing Assessment: Build a roadmap of where to take your social media accounts. We will get all accounts up and running, or elevate accounts to make sure they’re brand compliant, easy to use and easy to understand who you are and what your brand is. We will build a custom social media marketing strategy for your accounts based on your marketing goals.
Weekly 30 minute content planning calls with our team of social media experts. We’ll jump on Zoom and go over ideas for content for that week and how to implement everything in the best, most impactful way. All of our ideas will be custom built for your brand. Nothing we do is ever canned or one-size-fits-all!
Monthly strategy sessions with our social media experts. One of the 30 minute calls per month will be extended into a 45 minute or 60 minute call to go over a strategy theme for the month. We’ll provide insight into how to grow your platforms to achieve your goals and ideas on how to get there. Each strategy session will come with a bit of homework, but we promise it’ll be fun!
SHORT-TERM
SOCIAL MEDIA COACHING
You may like this
package if…
…you’re doing a good job running your brand’s social media accounts, but you need help being consistent and elevating the platforms. You have good ideas, but it’s hard to find time to implement them, and even when you do, you’re not sure if it’s landing with your audience.
After the Marketing Assessment, we’ll provide 3 months of weekly calls with content ideas as well as monthly strategy calls. Each call will run a similar curriculum and then we’ll either go month-to-month, or we’ll launch you into the deep end of social media! But we promise, once you’re launched, you’ll be ready! You also have the option to renew with a 3, 6, or 12 month contract!
MID-TERM
SOCIAL MEDIA COACHING
You may like this
package if…
…you’ve got some ideas and you want to learn how to run your brand’s social media accounts, but you really don’t know where to begin. You see other accounts and know that with the right direction, you’d be able to make your brand look just as awesome as theirs!
After the Marketing Assessment, we’ll provide 3 months of weekly calls with content ideas as well as monthly strategy calls. After our first 3 months together, you’ll begin bringing YOUR ideas to the calls, and we’ll provide feedback and help coach you through them. After 6 months, you can renew for another 3, 6, or 12 months.
LONG-TERM
SOCIAL MEDIA COACHING
You may like this
package if…
…you want to learn, but you don’t have the time to dedicate to it. You can take on a little at a time, but you recognize it’s going to be a learning process.
After the Marketing Assessment, we’ll provide 3 months of weekly calls with content ideas as well as monthly strategy calls. After our first 3 months together, you’ll begin bringing YOUR ideas to the calls, and we’ll provide feedback and help coach you through them. After 6 months, we’ll move into a an every-other-week call rhythm where we’ll collaborate on ideas, but don’t worry, we’ll continue the monthly strategy sessons! After 12 months, you can renew for another 3, 6, or 12 months.
***ALL SOCIAL MEDIA PACKAGES ARE A FLAT MONTHLY FEE FOR THE DURATION OF A 6 OR 12 MONTH CONTRACT.***
What people are saying
“Jessica has done an excellent job with our social media and communication efforts. She very quickly learned our ‘voice’ and grasped the philosophy of ministry. The results we have seen have been stellar.” — Lisa Hogan, Executive Director, Sav-A-Life, Inc